Program-as-a-product overview

We proposed Community Exhibition as a quarterly program mechanism that strengthens VAG’s local identity through repeatable participation, supported by a web experience and an on-site lobby showcase that routes visitors from viewing to voting and ongoing discovery of local artists.

 

Quarterly cadence (program rhythm)

Theme announcement → submission window → staff screening → public browsing & voting → shortlist selection → lobby showcase → archive & wrap-up (feeds the next season)

 

Artist–visitor engagement loop

• Artists submit work around a seasonal theme and share creator context

• Visitors browse, vote, and engage via artist spotlights (creator profiles and stories)

• The lobby showcase becomes a physical “community moment”

• QR pathways route visitors back to creator profiles to continue discovering and supporting local artists beyond the visit

 

MVP pilot plan (Season 1 scope)

• Quarterly theme with defined submission, screening, voting, and showcase windows

• Bounded moderation: basic compliance screening + deeper review focused on shortlisted entries

• Voting trust via email login (one vote per account per season), with rate limits/anomaly flags

• Shortlist cap for a manageable on-site display (e.g., Top 20)

• Pilot evaluation using participation, discovery, conversion, and operational metrics

 

Key guardrails for feasibility

• Scope controls (publish/shortlist caps) to protect staff capacity

• Voting integrity controls without heavy friction, with escalation options if abuse appears

• A repeatable runbook per season to keep operations predictable

 

Client collaboration & delivery

We initiated the partnership through direct outreach, collaborated with VAG via email and calls/meetings, incorporated their branding and operational inputs, and delivered a final proposal deck outlining cadence and MVP scope.